High Velocity Innovation &
The Shortest Distance Between You and Your New Product

You can get your best ideas to market faster.

This may be hard to believe if your products are always late, if costs or warranty claims are too high, or if your teams just don’t seem innovative enough. But I’ve helped companies around the world overcome these challenges to deliver products on a predictable cadence that helps to pull innovation from idea to launch without compromising quality or profitability.

This may also be hard to believe if you’re already successful at delivering innovation. You may even work for an iconic innovator like Apple or a celebrated design firm like IDEO. If you haven’t read my work, chances are you have opportunities to go even faster, and generate even more pull for innovation across your organization. I’ve helped some of the world’s most innovative companies remove their final obstacles so that they are even more unbeatable in the market.

Order one or both books today to take your first steps to get your ideas to market faster.



Each chapter features a company that has achieved High Velocity Innovation in industries like alternative energy, consumer electronics, agricultural technology, defense and medical devices, and in companies from small to large, startup to industry leader.

  • Why Agtech startup Agersens used High Velocity Innovation principles to accelerate their first product when Lean Startup wasn’t enough to deliver a viable MVP for their market.
  • How Gallagher pulls “relentless innovation” through the organization to leverage their strengths into new markets and expand their reach far beyond New Zealand.
  • What it took for Keurig Dr Pepper to completely transform their product development process to achieve High Velocity Innovation in a competitive consumer market.

"Required reading for executives and innovation leaders who want to get to market faster and more efficiently while delivering what customers want."
 Benjamin Mimoun Crowe, Sonion A/S


This book will show you how innovators use the Rapid Learning Cycles framework to get their product to market faster.

  • Why delaying decisions can speed up the product development process by eliminating long slow loopbacks.
  • How to ensure decisions are made with the right people.
  • What practices will ensure you make decisions with the best available knowledge and how to capture that knowledge in real-time.

"Easy to read and a must for everybody involved in improving product development."
Christophe Gregoir, Atlas Copco

”When you can get your best ideas to market faster,
you and your team wins, your company wins, and your customers win.”



Katherine Radeka



Katherine is an internationally-recognized expert on innovation and product development who has helped hundreds of engineers and scientists to get their best ideas to market faster.

She is the author of The Shortest Distance Between You and Your New Product: How to Get Your Best Ideas to Market Faster which is in its 2nd edition. 

Katherine's first book, The Mastery of Innovation, is a Shingo Research Award-winning book.

High Velocity Innovation, her most recent book, was published in Fall 2019 by Career Press.

She has accelerated innovation on every continent except Antarctica and in industries from aerospace to alternative energy. Katherine lives in Camas, Washington.


By creating a membership on our website, you gain access to the Shortest Distance Book Study Guide, free templates and our growing library of resources.