Poor decisions are the root causes of disappointing results. The Key Decisions you must make in the product development process are the things that are both high impact and hard to change.
These Key Decisions must be right if you want to deliver the right product, at the right time, with the right price.
Changing decisions late in development will trigger rework loops that cause project delays, cost overruns, and disappointing results.
This is where the RLC solution comes into play.
Rapid Learning Cycles help identify Key Decisions early in the process and pull learning forward so that these decisions are made on sufficient intelligence and allow go/no go decisions to be made earlier.
By doing this, you can greatly reduce cycle times and conserve resources.