Rapid Learning Cycles Institute
We help innovators get their best ideas to market — faster!
Studies show that 40%* of new products that make it to market deliver disappointing results and fail to meet promises made to customers.
The reasons for this poor statistic that are most often cited by Product Development groups include:
Product launch is delayed far past the planned time, putting the firm at risk of missing a market opportunity.
Teams are experiencing cost overruns because they're fixing problems that weren't discovered until late development cycles.
The firm’s warranty costs are much higher than anticipated as customers are experiencing problems after the new product has been shipped.
The company's reputation is damaged by a low-quality product, and there's disappointment across your organization.
Sales revenues fell below expectations due to all the above.
This doesn’t even include the products that don't even make it out of the development stages, wasting valuable resources and creating delays with other product launches.
