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The Problem We Solve

  

Studies show that 40%* of the new products that make it to market deliver disappointing results . . .

*Source: Myths About New Product Failure Rates” George Castellion & Stephen K. Markham, Journal of Product Innovation & Management30 pp. 976-979 (2013) http://goo.gl/M88dA5

...this doesn’t even include the products that didn't make it out of the development stages, wasting valuable resources and creating delays with other product launches that could have been successful.

The common failures — most often cited by Product Development groups — include:

It got to market too late.
It got to market too late.
The teams experienced cost overruns because they had to fix problems that weren't discovered until late development cycles. 
The teams experienced cost overruns because they had to fix problems that weren't discovered until late development cycles. 
The firm’s warranty costs have been much higher than anticipated as customers experienced problems after the new product shipped. 
The firm’s warranty costs have been much higher than anticipated as customers experienced problems after the new product shipped. 
The company's reputation suffered damage from a low-quality product that made it into the market.
The company's reputation suffered damage from a low-quality product that made it into the market.
Sales revenues failed to meet expectations due to all the above. 
Sales revenues failed to meet expectations due to all the above. 

The Root Causes of Disapointing Results in Product Development

BeforeRLCRootCause

Repeatable outcomes that drive our clients' success include:

Products get to market on a predictable schedule.
Products get to market on a predictable schedule.
Projects come in at or under targets for unit and development costs.
Projects come in at or under targets for unit and development costs.
Customers need less support so post-sales costs go down.
Customers need less support so post-sales costs go down.
The company extends its position as the market leader.
The company extends its position as the market leader.
The product portfolio exceeds expectations for impact to the business: profits, growth, market leadership.
The product portfolio exceeds expectations for impact to the business: profits, growth, market leadership.

The Rapid Learning Cycles Solution

AfterRLCRootCause

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How to Speed Up Your Product Development Process with Rapid Learning Cycles

Michał Witkowicz, R&D Excellence Program Leader at Sonion, shares some of the benefits his team gained by using the Rapid Learning Cycles framework.

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